Our Story

About Us

Paris the Jeweler (formerly Diamond in the Rough Jewelers) has been family owned and operated for 35 years.  We take pride in our jewelry and offer the widest variety of services in the Genesee County area.

Our knowledgeable sales team is here to assist you with choosing just the right item for any occasion.

Our vast product knowledge of precious metals, colored stones and diamonds make the most difficult of any purchasing decisions easy – from selecting that special ring for the one you fall in love with to that perfect gift for the person you’ve been in love with.

Maintenance of your jewelry throughout time helps to sustain its value and original beauty. We provide these services to all our clients including appraisals on all jewelry, custom creations, stone setting and much more.

Check out our 2013 and 2012 videos, and stop by Genesee County’s Engagement Headquarters soon!

Voted the Best of the Best Jeweler in Grand Blanc, Michigan.

Visit us today.

Best Jewelry Store in Grand Blanc 2013, 2012 and 2011